For more than 20 years, Walker's has been the pioneer and leader in hearing protection and enhancement technology and now the company has leaped forward for hunters, shooters, and active...

New Benelli Model 828U Steel. It’s a big year for Benelli, with the introduction of a new O/U shotgun, the Model 828U Steel in 12- and 20-gauge, plus the company...

Remington Ammunition has officially introduced Premier Long Range, a new, high-quality line of centerfire rifle ammunition for big game hunting at extended ranges. Featuring Speer’s revolutionary Impact bullet - available...

Rock River Arms has announced the release of a new line of premium AR-15 platform rifles called the Ascendant, featuring RRA's premium LAR-15 components and select components from top-end manufacturers...

Speer Impact bullets Speer Ammunition has partnered with sister brand Remington on Big Green’s new line of Premier Long Range ammunition. This is the first time Speer’s Impact bullets will...

Baschieri & Pellagri USA, manufacturer of premiere shotshells for sporting clays and hunting, has introduced several new loads for 2023, including offerings for waterfowl, upland game and competition. Leading off,...

Winchester has announced its National Wild Turkey Federation 50th Anniversary commemorative Long Beard® XR® turkey ammunition in 2023, a tribute to one of the most prolific conservation organizations of all...

Smith & Wesson Brands, Inc. has announced the new full-size M&P®5.7 pistol with a 22-round capacity. In an effort to enhance the performance of the increasingly popular 5.7x28mm round in...

Steiner has introduced the new Predator 8 riflescope series at this year’s Shooting, Hunting and Outdoor Trade (SHOT) Show. Boasting 8x zoom, the Predator 8 riflescopes join the Steiner Predator...

Cold Steel has introduced what it is calling “one of its toughest and boldest locking folder ever,” the new Mayhem. The specifications alone are impressive: A 6-inch blade that can...

As the 2023 SHOT Show continues in Las Vegas, Fiocchi has added an extension to its Hyperformance line of centerfire ammunition. The new 4.6x30mm Hyperformance cartridge joins the FMJ Range...

Remington Ammunition is proud to present Remington Range, the handgun load that delivers shot-to-shot consistency and serves as the ideal choice for everyday plinking. Now available nationwide, Remington Range is...

Federal Ammunition is adding two Power-Shok rifle loads in the new 360 Buckhammer cartridge. The 180-grain and 200-grain Jacketed Soft Point (JSP) are .358 in diameter and delivers energy and trajectory...